What should be done to ensure that people use condoms when they roll around in the hay or in any other place of their choice? Should you perhaps do a sweaty, sex-oozing campaign? Or come dragging with pointers about venereal diseases? Well, after extensive research, it turned out that the most important thing when it comes to changing people's sexual behavior is to remind them of the existence of condoms. We took this insight into account when, on behalf of RFSU, we developed a completely new way of talking about condoms.

We ourselves think that "The unexpected meeting" as the campaign is called, is a bit ingenious on several different levels. We don't come up with boring pointers, we don't target a particular gender, we don't fall into the heterosex trap. Instead, we focused on highlighting the product advantages of the various condoms in the RFSU's range. The unexpected meeting can be applicated in many different ways. In this case, however, it is as quick flirtatious reminders in unexpected places.